Tonight at midnight is the release of the long-awaited Star Wars, Episode VII: The Force Awakens. The midnight tickets have all sold out already, so I won’t be seeing it for a couple of days. However, I do recognize that this is a bit of a landmark moment in geek history, so I do want to document it.
This is the first time that I’m around for a Star Wars release and actually conscious of the series’ existence. I wasn’t born when the first three movies were released, and was a very precocious child who had no interested in Star Wars when the new trilogy was released. Thus, episode VII will be the first time I’m going to see a new movie in theaters, and the first time I’ll be able to experience the excitement first-hand and actually be able to comprehend it. I’m incredibly excited.
Excitement for the new episode has been building up for quite a while. Mostly, that excitement appeared in the form of merchandise of BB8, the adorable new droid that became plastered on EVERYTHING, kind of how R2D2 has bee plastered on everything for eternity. I can see why: he’s tiny and adorable, and I, too, have my own. Sphero released a small but accurate replica that actually move and can be controlled, which was advertised everywhere:
In fact, when Omaze had their Star Wars premiere attendance campaign, one of the prize badges was, of course, BB8:
In fact, BB8 was so popular that he attended the premiere, producing wonderful pictures of journalists trying to take a photo of him on the red carpet:
Still, though we all love and adore BB8, I think it’s only in the past few weeks leading up to its release that I realized quite how excited everyone was about things besides the adorable little droid. . My first clue was when I walked into my local Barnes and Noble to see it packed with Star Wars stuff. I mean, it usually has a lot of Star Wars stuff, because that space opera thing is popular, but this time it was like walking into a Lucasfilm storehouse. And if, years from now, fandom historians wonder, “what did the excitement around episode VII look like?” I’ll be able to say, like this:
In addition to merchandise, pretty much every magazine out there is publishing some sort of special or collector’s edition relating to the new movie:
(This sampling from Barnes and Noble is actually quite small). Of course, I couldn’t resist, so I went out and bought a bunch of “collector’s” editions of magazines. I don’t know how collectible they actually are, or whether they’ll be worth any kind of money a few decades down the line, but I”m the kind of person who buys anything apparently “collectible,” provided it’s geeky, hoping it’ll be worth something in the future. (Plus, I have a bunch of free subscriptions to magazines via targeted offers, so a bunch of issues came in the mail). Thus, I now have what I hope will one day be a collectible colletion of Star Wars themed magazines:
Still, it wouldn’t be a true geek milestone event without any kind of controversy, and of course it’s there. First, there’s the whole fiasco of John Boyega being cast as one of the protagonists, as white fans rose up against the “oppression” that casting a black character as a hero in the movies represented. Yes, I kid you not.
And then there’s Princess Leia. Luckily, we get to see Princess Leia come back for this movie, this time as General Leia and thankfully not in a bikini- rather significant, given Carrie Fisher’s comments about how hard it is for a woman in Hollywood over the age of 40 to get cast in anything (unless you’re Meryl Streep). Plus, there were JJ Abrams’ recent comments about how “Star Wars used to be something fathers took their sons to,” because apparently girls didn’t watch Star Wars until he came along to make the movies girl-friendly and pat himself in the back for it. (Which, by the way, is exactly what he said about Star Trek, despite the fact that Star Trek pretty much exists in any significant form today because of women, thank you very much).
So, with all of that history, and seeing all that merchandise in stores, I started thinking. A fascinating article was recently published called “Where the Fuck is Princess Leia?” point out the lack of Princess Leia in Star Wars merchandise. This is a trend that isn’t limited to Star Wars – in the Marvel fandom, Black Widow and Gamora figurines are pretty non-existence, they’re not on the posters, and they’re probably never going to get their own movies. It all has to do with gendered marketing: franchises like to market to a particular demographic (a particular gender, a particular age). Hence the lack of, say, Gamora.
But Star Wars has such universal appeal, you say. It’s something everybody watches. Just because girls watch Star Wars doesn’t mean they’ll stop watching “girly” things, I mean, Star Wars is one of those cult movies. It can’t hurt to make a few Princess Leia toys for the girls, right?
…apparently not. Wading through all the Star Wars merchandise pictured above, I found three Princess Leias. Yes, three. There were dozens and dozens of Darth Vaders, R2D2s, wookies, Yodas, Jedi, Han Solos…..but as for the ladies? Here’s what I found:
Yes, that’s it. Leia in a slave bikini (because if we’re going to make Princess Leia figurines, we should make sure to objectify her – though Carrie Fisher’s comments on the subject are a breath of fresh air), a Princess Leia that is part of a figurine pack, and a keychain. Well, I guess you could count the Leia on the clock, though that’s part of a poster.
And, looking through, for example, the standees offered by Barnes and Noble (which had a lot of Star Wars stuff, as pictured above), these were the offers:
I mean, there’s Daisy Ridley’s character, who is in the new Star Wars, but please note that of the above ten characters, one is a woman. the rest are male (or in the case of stormtroopers, we don’t really know their genders, but…)
Needless to say, I am both unsurprised and disappointed. I don’t collect a lot of merchandise or action figures and the like, and as a little girl, I was never really troubled by the lack of a Princess Leia figurine, because I had plenty of other female characters I admired, like Xena and Hermione Granger. Still, I think this says a lot about who we expect to be watching these movies, and who we expect to be fans of these movies – and The Powers That Be clearly still think that the people who are going to be geeky and fannish enough to buy merchandise are goings to be boys…or only care about the male characters.
So, with my expectations tempered by both JJ Abrams’ inane comments and my own exploration into the world of Star Wars merchandise, I can still say that I am incredibly excited for Episode VII, which comes out exactly 17 minutes from now as of this writing. 🙂
A few months ago (and by a few I mean almost a year, because it’s only now that I have time to finish up this piece), I had the good fortune of attending my local comic con: Motor City Comic Con. Even though it’s been some time, I felt the need to write up my thoughts and experiences, especially because this convention (and most comic cons in general, I’d guess) has been a completely different convention experience from any other I’ve had, and I wanted to explore what those differences might be – in terms of fan interactions, in terms of what it is that we look for at conventions, and in terms of what brings groups of people together at conventions like this. That is, this is a bit of a sociological post, with observations and thoughts on conventions as a form of social interaction.
The past conventions I’ve gone two have fallen into two types: they’ve either been centered around a particular franchise (Supernatural, Stargate, Star Trek), or more academic conventions (such as the World Science Fiction and Fantasy convention) full of panels and discussions rather than autographs and entertainers.
Conventions centered around a specific franchise (usually run by Creation Entertainment), are a very special experience: you crowd hundreds (sometimes thousands) of people all obsessed with the same thing into one hotel for three days, and every single star is from that franchise and has worked on it some way. Sure, many of them have been on other franchises and of course there’s overlap, but mostly everybody’s there for one particular fictional universe (as an example, I’ll use Stargate, since most of my experiences have been with that franchise).
The thing with conventions like this is that, crowded into a hall with hundreds of people who love the same stories and characters as you do, there’s an indescribable sense of connection and kinship. There’s jokes and quotes and trivia constantly exchanged. There’s a trivia contest for that particular show/set of shows. There’s arguments over which scientist is the most attractive one (Rodney McKay). There’s a costume contest focused on that series. And when you’re all crowded into a hall together, the venue starts playing the theme song from that show, an actor/actress comes out, and you all cheer together – it’s an amazing experience. There’s this sense of wild enthusiasm of being a part of something big, of just loving this show so damn much and being with a bunch of people who share that enthusiastic, almost spiritual love for this amazing show that damn well deserves this adoration. Honestly, my first convention was a bit of a spiritual experience. I had, in internet-speak, “feels” about loving Stargate so much and about so many people loving Stargate.
The other type of convention, the conference sort of convention, I go to a lot less; I’ve been to a small handful,, and presented at one. This really is like academic conference: there were literally hundreds of panels on different semi-academic topics, from the portrayal of aliens in sci-fi to violence and fantasy and the portrayal of gender. A lot of authors were on these panels, but so were academics, bloggers, and fans. Sure, there were autograph sessions with a few particularly well-known authors (such as George R.R. Martin), but the majority of the convention (at least in my experience), happened in these panels. Here, there wasn’t quite the same sense of “we all love the same thing so much.” Sure, a lot of us shared love for things like Star Wars and Firefly and could reference it, but rather than a sort of spiritual enthusiasm, it was a much more academic enthusiasm that was in these panels. It seemed to me to be a lot more about getting to the bottom of some very important questions, albeit in a fun way, than about love and adoration and enthusiasm.
And then there’s Comic Con type conventions, which, as I discovered, work totally differently from the other kinds of conventions I’ve been to.
This is what a comic con type convention looks like, in general:
It’s a great big hall, mostly full of vendors selling everything from comic books to action figures to autographed portraits. Inside this great big hall, there’s also booths for all of the celebrity, comic, and wrestling guests, who spend most of their time (when they’re not doing panels and photo ops) signing autographs at these booths. There’s also one photo op booth, with different stars doing photo ops at different times, and, outside the main hall, several smaller rooms where the biggest stars (in this case, William Shatner, John Barrowman, etc…) held hour-long panels (for these you have to line up way ahead of time and let me tell you, that is stressful). There’s also a handful of other attractions in this big hall, including costume displays, replicas (such as R2D2), cars (the Ghostbusters car, for example), and a number of organizations such as the 501st Legion who have tables/displays/demonstrations. It’s like a big huge geek museum with lots of stuff for sale and lots of celebrities.
As cool as this is, though, what it means is that this isn’t a convention focused on a particular franchise. There are stars from everything, from television to film, and writers and artists. Are you a fan of Wonder Woman and the Swamp Thing? There’ll be something for you there. Star Wars? Check. Any TV show from soap operas to Star Trek? Check. As someone who’s previously mostly attended conventions dedicated to a specific franchise – conventions where everyone there was united by their love for one specific thing – I found this plethora of different stars and interests incredibly disorienting. We were all here because we’re all geeks who lead a certain lifestyle, collect autographs, want to meet the people behind our favorite franchises, and make room in our life for our geekiness – but every single person there wasn’t connected by their huge and immense love for just one thing. There was no wave of love washing over the entire hall for just one thing. There was definitely something for everyone, but you had to dig through a little for it: going through many of the vendors, you had to search for the posters and figurines you wanted. When I was standing in line, interacting with, and talking to people, there was always that initial period of trying to figure out what they were fans of, looking for that connection. I usually found it – after all, if you’re in the same photo op line, chances are you have something in common, some fandom, some place to start talking and connecting. But there was no automatic connection or point of reference to the things you loved the most. Going from star to star to get autographs and photo ops, you constantly had to switch from franchise to franchise – one minute you’re flirting with John Barrowman and having Torchwood feelings, and the next you’re telling William Shatner how damn much you love Captain Kirk. The second you work up enthusiasm for one particular actor or character, you’re already getting ready to stand in line for something else, for a completely different franchise, which evokes in you a completely different set of feelings. Perhaps that’s a personal quirk of mine, but I found it utterly strange to switch from passion to passion like this.
And then, of course, the question remains: how do you connect? Conventions are, after all, a form of interaction, a way to meet fellow geeks, a way to be at home with people who understand you, but when it’s a hall crowded with thousands of people who might all love different things, how do you make connections? What’s the appeal of a convention like this when everybody’s so different, sometimes united by nothing more than their identity of being a geek? And certainly “geek” is an identity in itself – one I proudly wear, despite whatever the Big Bang Theory has to say; certainly the people at this convention were “my people,” the ones who got what it’s like to be obsessed with something, but it’s not quite the same as being at a Stargate convention.
One of the answers to that question, I suppose, is cosplay. I never really got cosplay before. I knew what it was, of course, and I’d half-heartedly donned a uniform of some sort in the past, but most of the Stargate and Star Trek conventions I’d gone to didn’t have too many cosplayers, and it’s not too hard to cosplay Supernatural unless you don’t own any plaid. But here, there were incredibly elaborate (and I mean really elaborate), detailed, and sometimes very huge and heavy costumes. I saw dozens of stormtroopers and Jedi, a Darth Vader, several incarnations of the Doctor, a handful of Daenerys Targaryens, a few Castiels (Supernatural), a handful of Starfleet officers, and dozens of other superheroes, robots, and steampunk costumes that I did not recognize. These people wander around, crowding the hall, checking out the vendors, getting autographs and photo ops, and it’s pretty amazing to be crowded by fictional characters like that.
But most amazing is the way that cosplay serves as a form of connection. My first day, I donned a Starfleet uniform (a science officer from the original series, carrying the rank of commander, which I suppose would make me a first officer as well). I had the costume made on Etsy, and invested a good portion of money in it. Coupled with some knee-high boots, if I do say so myself, I looked pretty believable – and I had several people come up to me and request to take photos with me, and a handful more compliment me on my outfit (including William Shatner!) My second day, I threw on some denim and plaid to cosplay Dean Winchester, and ran into a Gabriel and a few Castiels from Supernatural, whom I took photos with as well. This all seems unremarkable except when you realize that in a hall crowded with thousands of people obsessed with hundreds of different fictional worlds, cosplay becomes that sort of connection. It becomes a way of proclaiming “this is what I’m a fan of!” and finding like-minded people in a huge hall. Most of all, however, cosplay becomes a sort of identity, that lets you identify people who have similar identities and connect through that.
Speaking of identity – there’s a lot of academic though about how identity is all just performance (Goffman and Judith Butler both write about this quite a bit), and a number of academics in the field of fandom studies have started applying this kind of theorizing about identity to cosplay as well. It seems to make sense: after all, when you don a costume, you, to some extent, don a personality; you make some sort of claim about who you are and what character means enough to you to dress up as them. You express your identity through fiction by making that fiction into reality. Whether you want to call it mimesis or performance, you take a piece of something that’s inspired your imagination and you create a physical product that allows others to see who you are and to relate to that identity. And again, in a hall crowded with thousands of people, this ability to wear your identity on your sleeve – and to use that identity to connect with others by using a common, fictional reference point, is pretty handy and pretty fascinating.
Plus, have I mentioned how cool it is to wander a convention hall and run into fictional characters? A number of the costumes were so elaborate that it felt like Darth Vader was actually strolling through the hall or that a Stormtrooper was following you. Especially if their faces were hidden, it really felt like fiction came to life, in, say, the form of a group of Jedi on secret Jedi business. It was like a number of fictional worlds had all come to life at the same time, and all the fictional characters were dumped into one place to walk around. I can’t explain just how amazing and breathtaking it is to see all these fictional characters become real and just sort of…wander around, just like you do, buying stuff and talking to people. Part of the charm, I think, is not just cosplaying yourself, but in creating that atmosphere where the fictional worlds come to life for the people around you, who feel like the things they’re invested in exist, that they’re somehow real because look, there’s Jedi and stormtroopers walking around, so it clearly must be Tatooine.
Which leads me to my next point about what brings people to conventions. Why do people come if they don’t come for that kind of uniting love of one franchise? Of course, they come to take photos with stars and get autographs and buy stuff and ask questions. But I think all of this – as well as all the cosplay and all the fictional worlds coming to life – all hint at a deeper need. One that I think William Shatner hit upon pretty brilliantly in his panel: it’s a sort of ritual.
Shatner spoke of science fiction in itself as a sort of mythology. Normally, mythology attempts to explain how the world works – which is why there were gods of the sea and weather and fire and rain and whatnot, and Prometheus myths, and giants. Nowadays, we’ve explained the sun and the moon, but there are still mysteries in the universe – so much we don’t know. What’s out there? How much don’t we know about what we don’t know? Science fiction, to some extent, fulfills that mythological need – it attempts to explain what might be out there, gives us ideas and possibilities, and makes us think about them. It doesn’t always provide answers, but it does provide perspectives. Star Trek was particularly great at this, taking us to other planets and other cultures and helping us to understand what might be out there and how the universe might work. And conventions are – well, responses to that sort of mythology. They’re a way for us to find answers and enchantment in a more modern world, where science and reason play a role in that mythmaking but where there’s still wonder.
And indeed, there seems to be a form of ritual about these conventions, where people are brought together by this sort of modern mythology in ways that are, in some ways, ritualized.
In a book on audiences and performance, two authors (Abercrombie and Longhurst) point out the ritual, almost sacred nature that is involved in being a “simple” audience – that is, in attending the theatre, or a concert, where there are certain unspoken rules of etiquette, certain actions that are always followed, certain scripts according to which the audience behaves, which gives the entire endeavor a sort of ritualized, and therefore sacred, experience. They also point out the way that theatre was often tied to the sacred in the past – from the theatre of ancient Greece to the medieval church plays – and indeed, I agree with them that there is something ritualized and sacred about going to the theatre, about going to see a performance – or about going to see a panel and interacting with an actor or artist as one would in a theatre.
I think this form of the sacred, and of ritual, extends much further, though. Without going too academic on all of this, I think there’s an element of seeking out the sacred in collecting autographs or comics our figurines (artifacts, really), a certain element of ritual in the way that encounters with stars happen (photo op and autograph etiquette is usually the same at every convention, and there are certain very strict rules in how you can approach and interact with someone, who’s placed on a pedestal by virtue of being a celebrity). These celebrities, rather than being representatives of a religion, are to some extent representatives of a mythology – the mythology of science fiction, of comics, of geekdom, that William Shatner talked about – and our interactions with these people are highly controlled, highly ritualized because of it (you can do this, you can’t do that), which gives it all a character of the almost sacred (“William Shatner signed my Enterprise! John Barrowman touched my butt!” kind of sounds like “this saint laid his hands on me!”)
So I think, inadvertently, Mr. William Shatner hit upon something that it might behoove academics of fandom and of popular culture to study – the way that science fiction, popular culture, and geekdom, are a form of mythology and a form of the sacred in our modern day culture, and the way that conventions are not only a manifestation of “worship” (in a loose sense of the word) of the sacred, but also the way that people connect through their investment in this mythology (for, like it or not, religion has to a certain extent often been a way for people to connect, even as it’s been the source of religious wars and sects).
And that finishes up my post as an aca-fan, as a geek who’s also an academic, who enjoys reveling in the wonder of meeting Captain Kirk but who also likes to think about the processes involved in this interaction.